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- NTT Docomo’s sustainability initiatives
NTT DOCOMO is actively working toward achieving carbon neutrality by 2030, aiming to reduce greenhouse gas emissions across its operations. From powering mobile base stations to manufacturing and delivering mobile devices, the telecommunications industry consumes significant energy — even a single smartphone can emit enough CO₂ annually to require planting six cedar trees to offset it. Recognizing its social responsibility, DOCOMO is taking broad steps to lower its carbon footprint through advanced technologies, power-saving measures, and renewable energy adoption. 🌱 Key Sustainability Initiatives 1. Carbon Neutral & Renewable Energy Efforts Green 5G: DOCOMO provides 5G services powered by renewable energy, reducing emissions throughout its mobile network operations. High-Tech Cultural Preservation: In collaboration with Mount Kōya, DOCOMO is conducting trials using haptic and sensory tech to offer immersive cultural experiences—both physically and in the metaverse. docomo Denki Green: An eco-friendly electricity plan that offers zero-emission power from renewable sources to everyday users. 2. Environmentally Conscious Services THEO+ docomo: A simple ESG (Environmental, Social, Governance) investment service, allowing users to invest in sustainable companies using d POINTs. Sustainable Fashion:Online fashion retail site focused on sustainable brands and packaging. : https://dfashion.docomo.ne.jp/static/cont/id_lpSUSFAS Green Action on d Shopping:Promotes carbon-neutral products and food loss reduction. : https://dshopping.docomo.ne.jp/feature/event/sdgs/ Eco-friendly Smartphones:Devices made from recycled materials with environmentally conscious manufacturing. : https://www.docomo.ne.jp/product/f51c/ 3. Mobility & Food Waste Reduction d Car Share & Bike Share:Shared mobility services that reduce car ownership and emissions while promoting flexible, low-impact transport. Ecobuy:A platform where users can purchase near-expiry foods at discounts, helping reduce food waste and CO₂ emissions from incineration. : https://www.ecobuy.jp/ 4. Everyday Eco-Action Encouragement Caboneu Record App:A lifestyle app that tracks eco-conscious actions, visualizes individual CO₂ reductions, and offers useful tips for living sustainably. : https://caboneurecord.web.docomo.ne.jp/top.html
- Mitsubishi Electric Event Square “METoA Ginza”
METoA Ginza is a unique, future-forward complex located inside Tokyu Plaza Ginza, built around the theme of “inspiring exciting encounters for a sustainable society.” It combines hands-on exhibitions, eco-conscious design, and sustainable lifestyle experiences all in one accessible space. At the heart of the facility is METoA Cafe & Kitchen (@metoacafeandkitchen), where guests can enjoy organic dishes made with superfoods. The cafe serves as both a delicious pitstop and a gateway to the broader experience within METoA. Inside the venue, you’ll find: Interactive exhibitions showcasing Mitsubishi Electric’s latest sustainability initiatives and technologies A range of ethical products for sale Power throughout the facility sourced entirely from renewable energy A circular hand-washing station by @wota_corp Recycling stations such as #洋服ポスト (used clothing drop boxes) and PET bottle cap collection bins These features make METoA Ginza a place where visitors can actively participate in sustainability while learning and discovering new perspectives. ーーー Website: https://metoa.jp/about/index.html 📍 Address:5-2-1 Ginza, Chuo-ku, Tokyo 104-0061 (inside Tokyu Plaza Ginza) 🕒 Hours: Event space: 11:00 – 19:00 (Free admission) METoA Cafe & Kitchen: Weekdays: 11:00 – 23:00 (L.O. 22:00) Weekends: 8:30 – 23:00 (L.O. 22:00) 📅 Closed: January 1 (Additional closures may occur for maintenance) 📶 Free Wi-Fi available throughout the facility. 📸 Photography:Guests are welcome to take photos of the exhibits and interiors, though staff photography is not permitted. #sustainable #SDGs #ethical #METoAGinza #GinzaCafe #organic #recycle #circularliving
- “KURKKU FIELDS” in Kisarazu, Chiba
KURKKU FIELDS is an expansive 30-hectare (equivalent to about seven Tokyo Domes) organic farm and sustainable park, located about 15 minutes by car from Kisarazu Station in Chiba Prefecture. This unique destination offers a wide range of nature-based experiences: A dairy farm where visitors can interact with animals, A play park where kids and adults alike can run free, Restaurants and shops featuring fresh vegetables, local produce, and game meats harvested on-site, and Lodging facilities for overnight stays, making it the perfect place to engage all five senses in an immersive natural environment. With prior reservation via the official website, guests can enjoy activities such as BBQs, pizza-making workshops, or join a guided field tour to learn more about the concept and practices behind KURKKU FIELDS. Guests who stay overnight can also take part in exclusive experiences like harvesting fresh vegetables, herbs, and eggs, enjoying a Finnish-style sauna, relaxing in the kitchen lounge, or exploring a beautifully curated library—currently in pre-opening phase—featuring books centered on art and nature. One of the major highlights is the art installations and upcoming events. The park is led by Takeshi Kobayashi, famed music producer for Southern All Stars and Mr. Children. Under his direction, the park hosts outdoor music festivals and live performances that make use of subterranean speakers, blending art, sound, and nature in a one-of-a-kind experience. Many of the events are also designed to connect visitors with environmental education through hands-on experiences. Works by renowned contemporary artists, including Yayoi Kusama, were created specifically for this site and are permanently exhibited for visitors to enjoy at any time. KURKKU FIELDS also serves as a destination for school excursions and corporate retreats. For those in Tokyo, a taste of KURKKU FIELDS can be found at “THE MUSIC BAR - CAVE SHIBUYA - with Great Sound & Bistro” (@the_music_bar), which serves wild game meat and cheeses from the farm. Additionally, KURKKU FIELDS products are available through their online shop. ーーー website: https://kurkkufields.jp/ online shop: https://kurkku.thebase.in/ ーーー #art #music #event #farm #park #japan #shibuya #chiba #sustainability #organic #サステナブル #農業体験 #イベント #アート #音楽 #オーガニック #木更津 #渋谷
- Avatar Robot Café “DAWN” in Nihonbashi
The Avatar Robot Café “DAWN” in Nihonbashi was created with the mission of “offering everyone the option to stay connected to society.” It features services powered by the avatar robot OriHime, which can be remotely operated by individuals who are bedridden due to serious illness or who face challenges leaving their homes. By working as OriHime “pilots,” people with physical or mental difficulties can participate in society and discover new ways of working beyond conventional employment models. The café offers two types of seating: Reserved seats where customers can enjoy meals while interacting with the small OriHime robots, and Regular seats open to anyone, just like a standard café. The menu includes a variety of original seasonal dishes and drinks. At certain times of day, guests can also enjoy coffee served by a barista robot. With vegan-friendly options available, DAWN Café is a welcoming and inclusive space where everyone can gather and connect with ease and enjoyment. ーーー webサイト: https://dawn2021.orylab.com/ ーーー #カフェ #日本橋 #ロボット #遠隔 #在宅 #テクノロジー #ヴィーガン #sdgs #スイーツ #ソーシャルアクション #japan
- Panasonic’s Creative Museum “AkeruE”
AkeruE , a creative museum by Panasonic, is located in Tokyo’s International Exhibition Center and offers innovative experiences aimed at shaping the future. True to its name—“a museum where ideas come to life”—AkeruE is a fusion of a science museum, an art museum, and a hands-on experimental lab, where discovery and creation come together. One of its highlights is a large-scale aquaponics system, showcasing next-generation agriculture that grows plants using water and fish. There’s also a well-equipped maker space featuring tools like 3D printers, laser cutters, and vacuum formers, designed to bring creative ideas to life. (Use of this area requires approval through the "Alchemist Program.") In the science area, visitors can enjoy unique exhibits such as giant art pieces that react to sound, light-and-shadow installations, and interactive displays that explain scientific principles in engaging ways. Next to it, there’s a creative workshop space where children can build projects using materials and themes of their choice. Their imaginative works are displayed in the space (can be taken home after exhibition or recycled afterwards). The museum also includes areas where visitors can explore digital tools and even experience video production (advance reservation required). Other facilities include: A café serving organic food A library filled with books related to the SDGs A Panasonic exhibition zone showcasing the company’s sustainability initiatives (exhibits include materials like eco boards) Panasonic is committed to material recycling, managing everything from product manufacturing to post-use recovery. It also runs the “Light Up The Future” project, which donates solar lanterns to children in off-grid areas using funds raised through donated books, CDs, DVDs, and precious metals. With regular events and workshops, AkeruE is a place filled with inspiration and experimentation, where visitors can experience the limitless potential of the future. ーーー website: https://holdings.panasonic/jp/corporate/center-tokyo/akerue.html ーーー ーーー webサイト: https://holdings.panasonic/jp/corporate/center-tokyo/akerue.html ーーー
- "VENUTS" – Donuts Made from Plant-Based Ingredients
VENUTS are 100% vegan, non-fried donuts made exclusively from plant-based ingredients. They are sold at a vegan café operated alongside an organic hair salon. The café also offers a wide selection of takeaway items, including organic coffee. On the official online store, limited-time sets are available for purchase, along with a variety of other ethical products. ーーー website: https://earth-friendly.life/products/venuts ーーー
- Actcoin: Turning Social Contribution into Visible Value through Social Good Coins
Actcoin is a service that promotes social contribution by transforming "social actions"—such as learning about social issues and taking concrete steps to solve them—into a unique digital coin, thereby creating a new cycle of value. Users can accumulate coins by recording their daily actions or participating in events. The collected coins can then be used for charitable donations or to purchase gifts. actcoin:website https://actcoin.jp/index.html
- Social Welfare Corporation: Japan Braille Library
Social Welfare Corporation: Japan Braille Library The Japan Braille Library was founded on November 10, 1940 (Showa 15) by Kazuo Honma, who lost his sight as a child due to illness. What began with just 700 braille books has since grown into Japan’s largest braille library, currently housing approximately 23,000 braille titles and 24,000 audio titles, lending out about 180,000 titles per year to visually impaired people throughout Japan. The library is operated and supported by dedicated staff and volunteers with the mission of delivering courage, hope, and comfort through the world of books. Services for the Visually Impaired ■ Lending and Distribution Services 1. Book and Magazine LendingBraille books, audiobooks, and audio magazines are lent free of charge and shipped to visually impaired individuals across the country. 2. Digital DistributionThe library offers a service for accessing braille and audio book data online. By connecting a PC to the internet, users can access books 24/7 via the Sapie Library. ■ Personalized Braille Translation, Audiobook Reading, and Research 1. Specialized Face-to-Face ReadingThis service is for in-person visitors. Staff read specialized materials such as those on medicine, computers, music, language, and law directly to the user. 2. On-Demand Braille Translation and Audiobook Recording (Private Service)For users residing, studying, or working in Tokyo, non-cataloged books of interest can be brailled or recorded free of charge, based on individual requests. 3. Reference ServicesSupport for locating and recommending books and materials. Information on other related facilities and services for the visually impaired is also provided. "Touch and Feel" Museum A separate building features tactile exhibitions, allowing visitors to experience exhibits through touch. Special exhibitions are held 2–3 times per year and are reservation-based. Example: 13th Special Exhibition – “From Edo to Showa: The Ideal Japanese Home”Dates: November 22, 2023 – March 16, 2024Open: Wednesdays, Fridays, Saturdays (10:00, 13:00, 15:00, by reservation only) Consultation and Training Services Providing consultation and training for issues arising from vision loss, offering information on welfare services and independent living training to enhance quality of life by leveraging remaining senses. (For children and adults with visual impairments.) 1. Independent Living TrainingProvided under the Comprehensive Support Act for Persons with Disabilities, covering mobility, ICT use, braille, daily life skills, and reading/writing for low vision individuals. 2. IT ClassesClasses for visually impaired individuals who wish to learn how to use computers or smartphones. Other Services 1. Assistive Device SalesJapan’s largest assistive device shop, offering over 1,000 items including braille tools, white canes, cooking tools, and magnifying reading devices. Online sales available. Eligible for public assistance programs for daily living equipment. 2. Braille Book SalesSales of around 1,000 titles, ranging from classical masterpieces to the latest bestsellers. 3. Okumura Collection – Print Materials on Visual ImpairmentCollects and provides access to printed works on visual impairment, including those authored by visually impaired individuals. Available to the general public with reference services. Book Production and Server Maintenance Because braille and audiobooks are not generally available in bookstores, the library produces its own books for lending. 1. Braille Book ProductionVolunteer transcribers create braille books at home using PCs. Transcriptions are proofread, printed using braille printers, and then bound for lending. 2. Audiobook ProductionVolunteer narrators record audiobooks in the library's studios. After proofreading and editing, the recordings are made available for lending. A system has also been developed to allow volunteers to produce audiobooks from home using the internet. 3. Uploading and Maintaining the Book Distribution ServerDigital data of braille and audio books are uploaded to the server for internet distribution to PCs. Equipment and network systems are maintained accordingly.( Supported by the Ministry of Health, Labour and Welfare. ) Braille & Audio Conversion / Universal Design for Information 1. Braille and Audio Versions of PublicationsCommissioned by governments and companies, the library creates braille and audio versions of public relations magazines, product catalogs, and more. Example: Kao Braille Stickers – Braille stickers for products that are hard to distinguish by touch, indicating usage instructions, colors, and dosage. 2. Universal Design for InformationCommissioned by local governments and companies to produce and supervise braille signage and tactile maps for public facilities. They also provide consultation on product planning and testing to ensure usability for the visually impaired.
- Circular Café Space「CIRTY」
[CIRTY] CIRTY is a café and event space where people can experience sustainable initiatives as part of their daily lives. It opened on October 19, 2023, inside Forestgate Daikanyama , a newly developed complex located right in front of Daikanyama Station. The name "CIRTY" is a combination of CIRCULAR , CITY , COMMUNITY , and 2030 , symbolizing a real-life space where everyone can make sustainable choices through everyday actions like buying, eating, enjoying, and gifting. On the first floor, the café area is based on the concept of local production for local consumption and circular living, offering a plant-based menu. Guests can enjoy soups and light meals made with vegetables and herbs grown on-site—both indoors and on the rooftop—as well as organic drinks and sweets. The venue also regularly hosts events designed to help visitors learn about and engage with the circular economy. The second floor features a library space with recommended books curated by community members, as well as a terrace area, creating a relaxed environment for visitors to spend time. In addition, in front of the café you'll find a variety of thoughtfully curated items, such as flowers from the “ALL GOOD FLOWERS” shop, which specializes in salvaged flowers, and a food truck from “Totoya,” a select shop that promotes zero food waste and waste-free shopping through bulk sales. Inside the space, there’s also a “PASSTO” box—a collection point for clothing, bags, and paper cartons no longer in use at home, giving these items a new life through reuse and recycling. CIRTY encourages circular living from every angle, embodying a new vision for urban spaces. It's a fresh destination packed with opportunities for fun and meaningful social action. ↓CIRTY website↓ https://cirty.jp ↓cafe menu↓ https://cirty.jp/cirty-cafe-menu/
- Next-generation Agricultural technology "Moisculture x Seawater Agriculture"
POMONA FARM official website https://pomonafarm.jp/ Moisculture and Seawater Agriculture are technology developed by CULTIVERA Co., Ltd. is an agri-tech company to solve food problems by developing unique technologies such as moisture culture in response to changes in the cultivation environment for crops due to climate change. By operating the agricultural corporation "Pomona Farm", Cartivella Co., Ltd. simultaneously develops and implements technology, They actually produce and sell fruit tomatoes, cherry tomatoes, micro leaves and herbs all year round. What is "Moisculture" "Moist culture" combines the technology of cultivating using "moisture" and a new way of eating, demonstrating a culture that brings completely new values to nature and people. Developed by CULTIVERA Co., Ltd., this innovative technique recreates the top 15cm layer of natural soil using a special fiber-made artificial substrate sheet about 5mm thick. It creates space between the substrate sheet and the water supplied from below, filling this space with vaporized moisture (humidity) to promote the generation and activation of fine roots. Key Features: Allows uniform growth without unevenness. Enables precise control of water and nutrient distribution through sensor-monitored humidity in the root zone, utilizing specialized algorithms for irrigation. Cultivates vegetables with high sugar content and rich in vitamins due to enhanced environmental adaptability of plants through moisture vaporization, which boosts root growth and increases the amount of sugars and amino acids in leaves and fruits, enhancing osmotic pressure. Reduces environmental impact by efficiently absorbing water and nutrients, reducing water usage to 1/10 of conventional irrigation methods and eliminating drainage. This also eliminates the need for waste treatment facilities, suppressing residual nitrogen and controlling pests. Reduces energy consumption by implementing simple greenhouse structures, reducing heavy oil usage by two-thirds compared to conventional farming methods, and allowing operation using energy sources such as biomass or solar power. Adapts to climate change by cultivating vegetables resistant to temperature fluctuations, such as tomatoes capable of withstanding temperature variations of ±10-15°C compared to normal optimal growing temperatures. Moisculture Utilization Projects: "Seawater Agriculture" uses seawater to neutralize acidic rain, nurturing various types of roots tailored to absorb moisture and nutrients from both soil and air, cultivating nutrient-rich crops. "The Good Green Farms" focuses on producing food that becomes difficult to grow due to advancing climate change using Moist culture, starting research on crops like strawberries and grains. Supports the training and assistance of new farmers. "Green Ocean" is a project for floating farms at sea, facilitating both mobility and food production. In collaboration with N-ARK, it combines "salt-resistant construction techniques" and "seawater agriculture technology" to create new residential environments adaptable to climate change, utilizing rainwater-capturing roofs, seawater-based air conditioning, and underwater artificial photosynthesis for plankton growth to improve marine environments. This comprehensive approach aims to address environmental issues such as freshwater and soil depletion, pollution, and deforestation associated with traditional agriculture, offering innovative solutions for sustainable food production.
- The airplane "Sola Impuls" that flies using solar power
"Sola Impuls," an airplane flying in the sky powered by solar energy, demonstrated for the first time in the world that it can achieve continuous flight for up to 120 hours solely on natural energy. Currently, H55, the company behind this achievement, is working on fully electric aircraft and the practical application of flying cars using hydrogen energy. H55 Official Website: https://www.h55.ch/ Introduction to Ahmond's japanese article: https://stand.fm/episodes/640f21a1ceae882b24a71e12
- New technology to make water from air「AWG」
Watergen official website https://www.watergen.com/ The AWG technology developed by the Israeli startup "watergen" requires a power supply to operate, but since it can cover the necessary power with portable solar panels, it can be used in arid regions and during natural disasters. It can contribute to areas suffering from water shortages, and is still active in various parts of the world. In Japan, several company using this technology to develop water servers. There are various sizes, capacities, and prices, but even a small one can generate more than 4 liters of water per day. Of course, the service is also available for individuals, so please check it out if you like it.