NTT Docomo’s sustainability initiatives
- あーモンド
- Jun 14
- 2 min read
NTT DOCOMO is actively working toward achieving carbon neutrality by 2030, aiming to reduce greenhouse gas emissions across its operations. From powering mobile base stations to manufacturing and delivering mobile devices, the telecommunications industry consumes significant energy — even a single smartphone can emit enough CO₂ annually to require planting six cedar trees to offset it.
Recognizing its social responsibility, DOCOMO is taking broad steps to lower its carbon footprint through advanced technologies, power-saving measures, and renewable energy adoption.
🌱 Key Sustainability Initiatives
1. Carbon Neutral & Renewable Energy Efforts
Green 5G: DOCOMO provides 5G services powered by renewable energy, reducing emissions throughout its mobile network operations.
High-Tech Cultural Preservation: In collaboration with Mount Kōya, DOCOMO is conducting trials using haptic and sensory tech to offer immersive cultural experiences—both physically and in the metaverse.
docomo Denki Green: An eco-friendly electricity plan that offers zero-emission power from renewable sources to everyday users.
2. Environmentally Conscious Services
THEO+ docomo: A simple ESG (Environmental, Social, Governance) investment service, allowing users to invest in sustainable companies using d POINTs.
Sustainable Fashion:Online fashion retail site focused on sustainable brands and packaging.
Green Action on d Shopping:Promotes carbon-neutral products and food loss reduction.
Eco-friendly Smartphones:Devices made from recycled materials with environmentally conscious manufacturing.
3. Mobility & Food Waste Reduction
d Car Share & Bike Share:Shared mobility services that reduce car ownership and emissions while promoting flexible, low-impact transport.
Ecobuy:A platform where users can purchase near-expiry foods at discounts, helping reduce food waste and CO₂ emissions from incineration.
4. Everyday Eco-Action Encouragement
Caboneu Record App:A lifestyle app that tracks eco-conscious actions, visualizes individual CO₂ reductions, and offers useful tips for living sustainably.
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